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Clay Shirkey is Thinking the Unthinkable

March 14th, 2009 · 3 Comments

Clay’s Shirkey’s blog post “Newspapers and Thinking the Unthinkable” was linked to by a few different people I follow on Twitter, so I was compelled to give it a go and check out what he was saying. The piece is probably the most thoughtful and put together assessment of what went wrong with the newspaper industry during the internet revolution. He argues that they did see the coming change come, but attempted tired models that would continue to the old thinking and that new ideas were shunned. Its a great read on the revolution that we are in right now. Here is an excerpt:

And so it is today. When someone demands to know how we are going to replace newspapers, they are really demanding to be told that we are not living through a revolution. They are demanding to be told that old systems won’t break before new systems are in place. They are demanding to be told that ancient social bargains aren’t in peril, that core institutions will be spared, that new methods of spreading information will improve previous practice rather than upending it. They are demanding to be lied to.

There are fewer and fewer people who can convincingly tell such a lie.

For the full post: Newspapers and Thinking the Unthinkable

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Tags: Online Advertising

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