I am Keith Hernandez

In this months issue of Fast Company, a profile on Hulu CEO Jason Kilar highlights the rapid sucess of the premium content video platform, fiscally and critically, while also examining the struggles it will face as cable companies, movie studios and content aggregators vie for their piece of the advertising pie.
It’s a suprising story of a joint venture that many thought was dooemd from the beginning. The common thought was two bloated media companies coming together in a field they know nothing about and hiring a guy who had nothing to do with media was a recipe for failure. It’s another prime example of the old business model butting heads with a new dynamic that really hasn’t been fully defined.
The negativity before Hulu was released by the industry experts reminded me of Google about 10 years ago. Business anaylysts were quick to dismiss both, saying the revenue model was unsustainabl, yet Google now owns 4 out of every 10 online advertising dollars and Hulu is bringin in $120 million in its second year of existence. Kilar points to his prior experience at Amazon,

I was there when people were calling it Amazon.bomb, and everyone was saying that when Barnes & Noble goes online, the game is over.

Are we right now seeing the growth of the next big media behemoth? With Hulu’s focus on the consumer and its understanding of our desire for media consumption on our terms, the dynamic is shifting in their favor.

Fast Company: Can Hulu Save Traditional TV?

And here is one of my favorite clips on Hulu: