I am Keith Hernandez

After reading TechCrunch’s post on the marketing push for Google’s Nexus One, my thoughts turned. Maybe the most innovative “disruptive” element about this launch is not the device itself nor the way it sticks it the carriers (barely). The true game-changing move coming from this launch is the way it will be marketed and advertised, [...]

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With the news that Apple is set to buy Quattro Mobile for $275 million and the already done deal between Google and Ad Mob, the mobile advertising wars are heating up. But, the usual players are missing one of their frenemies. Where is Microsoft during these aquisitions? (Full disclosure: I work for Microsoft) Long ago, [...]

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In 2010, it will not be enough to know what people are doing via their Facebook and Twitter updates, we will want to know where they are doing it. With smartphones on the brink of ubiquity, geo-location apps are taking off, entering us into the next realm of social networking, where with the tap of [...]

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In this months issue of Fast Company, a profile on Hulu CEO Jason Kilar highlights the rapid sucess of the premium content video platform, fiscally and critically, while also examining the struggles it will face as cable companies, movie studios and content aggregators vie for their piece of the advertising pie.
It’s a suprising story of [...]

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A very engaging and interesting discussion on the way we look at creativity. Such a fun inspiring talk:

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Reuters is reporting today that one million Xbox 360 video game console users have activated Netflix’s movie streaming service in the past three months since the partnership began. In a market that is showing declining DVD sales, this is a huge win for both Netflix and Micrsoft.
Since I signed up for the service a [...]

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